About Us

"The idea is to create outfits that transcend someone to a higher state of being and instill extreme self confidence and self love in them. Makes them meet their glorious selves."

A story about "IDENTITY" is what our label is. I am a migrant. I left home when I was 11. Found myself at a boarding school in Ranikhet, Uttarakhand. Came back home for a year again and one more year later, found myself in Delhi. Finished my school in NOIDA and have been here since. I was born in Calcutta. Early years of my life were in a little village far away from the city of joy. 

The memories of my childhood are unique in their own way and they have shaped me into a fine individual today. Individual is the right word I believe. Man, woman, these words create differences where there is none. 

 

Life is such a journey my friends, and you all will agree, that we have to move from one place to another. In life we never really settle down. For the label, the inspiration comes from this thought and the experience that is "CHANGE". 

We come from a place to another and study. We go somewhere else to work and to make a living. In doing so, we spend many days and years. These years change Us. The experiences in these years change Us. They give us many new identities. But the feeling of our real selves remains hidden under a lot of chaos. This feeling is like nostalgia, is a sweet and beautiful feeling, is like falling in love or feeling a kiss for the first time. The idea is to create outfits that transcend someone to a higher state of being and instill extreme self confidence and self love in them. Makes them meet their glorious selves.

Divine. Powerful.